Top 5 Beauty Retail Apps Performance in Peru for Q3 2023

During the third quarter of 2023, the top 5 beauty retail applications in Peru showed varying trends in downloads and active users. Here is a closer look at their performance, based on data from Sensor Tower.

Nykaa – Makeup/Beauty Shopping experienced a fluctuation in weekly downloads, starting at 313 in late June and dipping to as low as 67 by mid-August. The app saw a resurgence in downloads towards the end of September, reaching 176. Active users for the app showed a gradual increase from 1885 in late June to 2101 by the end of September, reflecting a steady growth in user engagement.

Perfumerías DRUNI had relatively stable weekly downloads, peaking at 176 in mid-July and maintaining a consistent range around 80-110 downloads per week. The active user base also showed stability, with numbers hovering around 1200-1400 throughout the quarter, indicating consistent user retention.

BEAUTY BAY showed a modest number of weekly downloads, with the highest being 44 in the last week of September. Active users for the app varied slightly, starting at 355 in late June and ending at 262 by the end of September, demonstrating a subtle decline over the quarter.

Nykaa Fashion - Shopping App had minimal activity in terms of downloads and active users, with only 40 downloads and 22 active users reported in the last week of September.

IPSY: Personalized Beauty saw very low engagement, with weekly downloads peaking at just 7 in early July and no active users reported by the end of September.

For more detailed insights and data on app performance, visit Sensor Tower.